Return to essence, product first
2023-08-24
Since 2012, various home textile channels have flourished, evolving from original specialty stores, shopping malls, and professional wholesale markets to independent platforms such as WeChat, e-commerce, customization, and online platforms. With the increasing demand for personalized home textiles, how to quickly meet channel needs and meet consumer needs has become the industry's top choice.
The essence of a product is a product, and the demand for channel characteristics, advertising needs, and consumer personality needs inevitably revolve around the product. In today's increasingly refined industry division of labor, a large number of oem manufacturers have emerged.
It can be said that there are professional production manufacturers in each product field, and then subdivided into more supply chain manufacturers. A process set of four pieces, including fabrics, accessories, zippers, label washing, hanging tags, packaging, sewing, nailing, ironing, and cutting, are all subdivided into more professional markets, with division of labor and cooperation, and perfect presentation.
So how to choose a suitable OEM manufacturer
1. Choose the appropriate manufacturer scale
What is suitable is the best. Judging based on the size and delivery requirements of the order itself, for example, a factory with a size of around 100 people may not be very suitable for orders with low volume and high process requirements
2. Choose the appropriate manufacturer positioning
Mature OEMs have a positioning for themselves, as there are generally no manufacturers who can do everything in high, medium, and low levels. They need to conduct on-site inspections to avoid misjudgment.
3. Communicate the business philosophy of the manufacturer
In the short term, the positioning and development needs of manufacturers should match their own, as frequent supplier changes are not advisable.
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